Starting
Point
Lexicons and Visual Library
When it comes to scents, there are a few generic terminologies used to describe scents (sweet, fresh, spicy...) To expand the vocabulary of words and visuals that better embodied the persona of the scents better, several approaches were taken (eg. personify/objectify/reimagine the scent as a place/activity). A collective of images can help to facilitate the process of transiting from an olfactory experience to a visual one. This collective was built and refined with time as we studied the relationship between the two scents. Through that, there was a clear direction with the visual identity or “branding” that the scents possessed.
Comparing the visual collectives to identify the likeness and differences of the two scents helped to converge our perspectives on how we might present the scents as a pair or as a “brand”.
More
tryouts
Analysis/
Iterations
Analysis/
Reflections/
Narrowing Directions
Diagrams & Relationship
Bringing the imagination back to an more "abstract" phase after using visual aids, diagrams and charts as such were developed. Much rigor was given to this exercise - each word was chosen with great specificity as with each colour to represent the mood, tone, and semantics of the fragrances.
Iterations & Refinements
Final Outcome
